Gangnam Design: The District Driving The Smash Strike

It truly is effortless to forget that the ‘Gangnam’ in PSY’s viral internet hit is a spot, way too. Poi-Yun Wan will take a closer seem at the ‘Mayfair of Seoul’.

Unless you’ve been living under a rock for the past few weeks, you happen to be most likely common with the frustratingly-catchy defeat of PSY’s intercontinental strike, Gangnam Type. Like it or not, the Korean rapper’s ‘horse-galloping’ dance moves have grow to be etched into our memories.

Absurd dancing apart, the tune has achieved two relatively extraordinary feats: it is entered the Guinness Book of Planet Data as the most-appreciated YouTube video clip ever, and it is the very first Korean track to reach quantity a single not just in the United kingdom, but in more than 30 international locations around the entire world.

Pay attention to PSY’s lyrics and he is evidently poking entertaining at Gangnam, a district in Seoul. Or 강남오피 , its inhabitants. Outside the house of South Korea however, the location is largely unfamiliar – so what just is all the fuss about?

Gangnam was not constantly a spot of wealth and revelry. As just lately as the 70s it was a place of relative obscurity occupied by farmers, who sold their land to make way for new developments. Quick ahead 40 a long time and voilà, welcome to South Korea’s Beverly Hills.

Step within Gangnam nowadays and assume to be surrounded by folks dressed in branded clothes, socialites carrying designer luggage well worth an common South Korean’s month-to-month salary, chauffeurs escorting the abundant around town in distinctive automobiles, and folks with so a lot bling they would glow even if there was a electricity lower…

But it really is not just the citizens of Gangnam that are well suited and booted – the buildings and points of interest belonging to the region also perform their part in adding to the decadence associated with the neighbourhood. Apart from the remarkable Bongeun Temple, which is nicely well worth a pay a visit to, the area is defined by gleaming higher-rises and vivid lights. Those wanting to see a more real side of Seoul will want to cross the river.

Utilizing a Seoul journey information and map, it will be straightforward to locate one particular of Gangnam’s most swanky locations, Teheranno Street. The regional headquarters of some of the greatest names in the organization world, such as Google, are dependent in this region. The district is also a buying haven for shopoholics with an sufficient of retailers found on the streets of Apujeong to Cheongdam-Dong and in the renowned COEX Mall, the greatest underground searching centre in Asia.

Of system, Gangnam would not be without having the ‘style’ if not for the rows of designer outlets beckoning punters in. Lavish boutiques line the streets of Garosugil coupled with an abundance of lavish espresso retailers, simply because consuming coffee, specifically expensive coffee, is one more way the abundant showcase their wealth.

The streets of Gangnam are lined with elegant nightclubs. Famous DJs flock below to entertain the young and rich as they get together, or in fact ‘gallop’, by means of the night. Besides currently being a haven of wealth, Gangnam gets publicity from once-a-year festivals this sort of as the Gangnam Vogue Festival. The subway stations and nearby points of interest of the neighbourhood, meanwhile, featured in The Bourne Legacy starring Jeremy Renner and Rachel Weisz.

So there you have it – regardless of whether or not you might be getting PSY’s digs at Seoul’s wealthiest district with a pinch of salt or striving to erase the embarrassing picture of the prime minister making an attempt the ‘horsey’ dance from your brain, Gangnam’s inhabitants are possibly sitting comfortably in their luxury vehicles and sipping a cup of deluxe espresso although soaking in all the fame and glory.

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